Friday, August 17, 2012

Keralites to consume liquor worth Rs 250 crore #Onam2012

The Kerala State Beverages Corporation (Bevco), the liquor retail monopoly that is by far the largest public-sector revenue-earner for the State government, is expected to sell liquor worth Rs 250 crore during 10 day run-up to Thiru Onam day.

Onam brings in the largest sales turnover in a year for Bevco, followed by Christmas. However, the Christmas-New Year season, which extends to 10 days, is the biggest grosser.

The Bevco is the largest contributor of revenue to the State government. No other public-sector enterprise in the State rakes in as much money as Bevco. The liquor consumption grows nearly by a fifth every year and more and more youngsters join the large army of drinkers

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